No-Image email design

Posted by Rob on Wed, June 09th, 2010

If you're an email marketer or graphic designer and you haven't read this post on no-image email design by Dan Silvestri you should...

Are you tired of hearing about the limitations of HTML email design - specifically, how email browsers display (or don't display) images? What's a designer to do if you can't rely on images to provide that hook to grab people's attention?

How do you create visual interest or a branded look and feel?

Of course, images can be used, but the majority of email clients need to actively turn these images on. But I want people to see my email design instantly, and have my design go to work attracting attention and directing the viewer's eye. After all, isn't that the point of designing and creating HTML email in the first place?

This is a really great post. And while Dean does take his example to an extreme, in terms of the code he uses, he does prove a great point. That if you really think about email design you can produce great looking emails and maintain email best practice.

Go read the rest of the post now...